If you enjoy listening to radio stations over the internet, then you may have been downcast when MediaCorp Radio stopped its online broadcasting of radio stations in March 2009, due to copyright restrictions.
You can now take heart, though - those radio stations' internet simulcasts are once again free-to-cyberspace :D. This article: http://www.mediacorpradio.sg/ shows that MediaCorp Radio recently relaunched its 987FM, Class 95FM, Lush 99.5FM and Y.E.S. 93.3FM stations' online counterparts. The media giant now has licensing allowing it to continue broadcasting music in cyberspace.
Through radio stations' online simulcasts, you can:
- assess music through stations' websites easily,
- assess music from anywhere with an internet connection conveniently, and
- assess additional information like song title and artist name easily.
The shifting of radio to cyberspace demonstrates how new media overtakes traditional media's capabilities.
It also shows how new media can be more of a marketing tool than an opponent of its traditional ancestor. MediaCorp's online simulcasts reach a larger audience through cyberspace, but link web-users back and highlight awareness to the traditional radio stations.
Perhaps new media is not so much a threat to traditional media, but a tool with which traditional media can expand.
Still, people who listen to radio online would probably not be encouraged to buy a tradional radio set. They would instead appreciate and expect the benefits of online radio, or radio through new media, more.
Is traditional media branching out only to eventually have to convert to new media?
Wednesday, December 2, 2009
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